BASKETBALL IN FRANCE

There are currently more than 600 000 basketball players affiliated with professional clubs in France. This figure reaches nearly 2 million players if you include «casual Sunday afternoon players » (Including us!).

Following several outstanding performances by the French national team in recent International competition, there is great momentum around basketball in the country. France now has the biggest contingent among International NBA Players. Furthermore, the great success in youth competition on the European stage confirms that France shows tremendous dedication to youth skill development, with no signs of slowing! !

Outside of the professional world, there are countless volunteers who make it possible every weekend for fans to show their passion.

The rising popularity of basketball should create significant increases of jobs in France. However, there is no longer any major basketball brand manufacturing in France.

Furthermore, within the shoe industry, there is no significant threat to the two major brands, ADIDAS and Nike. Both of these multinational companies have relocated their production facilities to China or Vietnam in order to reduce the production cost to as low €10-20 per pair. Retail prices for signature models worn by some of the biggest NBA stars are currently selling for no less than €250…

These huge margins are a product of exuberant marketing campaigns.

Yes, it is still possible to manufacture sport shoes in France.

We found a partner whose values and morals are directly in line with ours and who believed in our vision. We relied on his technical expertise while surveying current professional basketball players about their expectations, likes and dislikes in their basketball shoes.
The result: our very first collection, named the EUROSTEP, with both low-top and high-top models. Additionally, we offer a full range of clothing, including jerseys, shorts, tee-shirts, hoodies, pants, bags and accessories.

We believe that our products can get a player through an entire season !

The whole design process, from the first sketches to the prototype production, has been carried out in France.

We wanted to create a basketball shoe that is both light and long lasting. The outsole has been made with technical fabric for breathability and better comfort. The inner boot insures superior comfort and good stability of the ankle.

Finally, we developed a sole which combines 2 materials :